.Manly Bands is actually a direct-to-consumer vendor of males's rings. The business introduced in 2016 after John Ruggiero, the co-founder along with his spouse Michelle, could not find an appropriate wedding ceremony band.This is Ruggiero's 2nd appearance on the podcast. In April 2021, we went over the company's beginning, special ring materials, and also more. Since then, Manly Bands has acquired its supplier. The creation of bands from, point out, Port Daniel's bourbon gun barrels or Fender guitar cords creates convincing video, claims Ruggiero, best for storytelling on social media and also elsewhere.The whole sound of our chat is actually embedded below. The records is edited for span and also quality.Eric Bandholz: Give our company a review of what you do.John Ruggiero: My partner, Michelle, and I started an internet ring provider knowned as Manly Bands in 2016 to solve a trouble of wedding event bands for males. Our company were simply married. I have huge fingers and also could not discover a band that I ased if that was certainly not overpriced. My possibilities were actually purchasing coming from a brochure or even possessing something personalized.I ended up getting coming from an internet site. The ring got there in a flat mailer, with no carton or customer service. It was an awful knowledge through today's ecommerce specifications.Our company obtained married, moved to Fla, and also required a work. We told ourselves, "Our team're each entrepreneurs. Why do not we produce our personal business?" Our team went over the forms of complications we 'd observed and how to resolve them. My band knowledge appeared, and we opted to try to address it for various other guys.Our target when our team started was to pay for rental fee. Our company presumed creating a pair many thousand dollars a month from this would be great. Our team considered it a way of living company, certainly not high-growth. It was just Michelle as well as me in our garage making rings as well as sending them bent on clients. Our company had appealed one thing. Our message reverberated with customers.Michelle and I make a superb team. I come up with concepts, and she's the implementer. A lot of our success heads to her imaginative mind. She names the rings as well as cultivates identities. She attaches the rings to consumers. Illustrating a ring entirely as "eight-millimeter dark" failed to suffice.Our team designed rings coming from unique products, such as Jack Daniel's barrels or exclusive metallics. Your business removed. Ever since, we have actually expanded greatly. Our company currently have more than 55 folks in the Manly Bands loved ones. Regarding one-half of those are actually band artisans that work in our recently gotten production store in Utah.Bandholz: When performed you get a producer?Ruggiero: About a year and also a half back. Our company had been their client for several years, so we knew them properly. The majority of their company was actually retail, which failed to enthusiasm us-- going to mom-and-pop jewelry experts. They preserved their wholesale clients and brand name. We got several of their properties and also took over staff members.Bringing on a manufacturing crew has actually been among the most ideal factors our team've performed. It is actually been unbelievable to go out there certainly and view all of them create bands out of Fender guitar strands or even metal coming from an M1 Abrams tank.Bandholz: Just how does in-house manufacturing influence advertising and marketing?Ruggiero: It's been large. Taking an electronic camera to the opposite side of the workplace as well as recording the crew using lathes to cut the metallic poles or even scotch barrels in to rings creates extraordinary video. Our experts have our video camera team around at all times. Our experts use that footage on our social networking sites and in our advertisements as well as bulletins. Our team try to market that since a lot of providers in the guys's ring room do not manufacture. They lose ship or even order from overseas and afterwards deliver it out. But our company desire it to last a life time and be one thing individuals may take satisfaction in.Our company've possessed a lot of success along with our army heritage collection, where our company source distinct armed forces materials. We have the M1 Garand rifle stock, the hardwood part, from World War I. Seeing our crew put that in the lathe as well as cut an item out for a ring is remarkable.Our advertising and marketing for those bands refer to the history, the soldiers, where the weapon was actually utilized, and traits like that. My wife and I analyzed filmmaking in university. We utilize our skills to teach and narrate. As an example, I just recently received an email coming from a consumer who shared that his gramps utilized to drive M1 containers. The client skilled one of those rings to his grandpa, as well as they possessed very a psychological exchange. It's nice to help consumers connect with their past times and also generate something meaningful.Bandholz: Where can people buy a ring coming from you?Ruggiero: ManlyBands.com. Our experts have images on Instagram, also. I perform Twitter and also LinkedIn.